Powered up marketing.

Retail marketing, powered up.

Rule is the collaborative platform that has supercharged this Netherlands & Belgium based supermarket’s in-store marketing campaigns.

Delivering benefits throughout the supply chain

“We have very little to discuss in our monthly review meetings now as the system has solved everything!” - a delighted Account Director.

As well as shortening the campaign creation lead time, using Rule empowers multiple parties across client and agency sides to co-work on campaigns, in real time.

The end to end process has been significantly enhanced through:

• instant pricing
• centrally managed store data, which is updated across campaigns in real time
• batch production of items for cost efficiency that are later dispatched within different campaigns
• the ability to define a new or refitted store’s POS requirements in seconds
• merging store profile data from different sources without needing a spreadsheet ninja
  

Fundamentally this means both the client marketing team and their agency counterparts are able to make better decisions, faster, and that efficiencies have been driven throughout the campaign supply chain.

“We have very little to discuss in our monthly review meetings now as the system has solved everything!” (a delighted Account Director).