Retail marketing, redefined

We believe retail marketing shouldn’t be slowed down by mundane manual tasks that take time. With Rule, your marketing team can move faster, stay consistent, and focus on ideas that actually drive growth. 

We built a retail marketing automation platform that connects data, creative, and content workflows, enabling teams to work faster, stay consistent, and focus on impactful ideas. 

Tired of endless variations? Need to scale your retail campaigns? 

Create thousands of localised, design assets instantly. Eliminate manual errors, ensure consistency, and give your team their time back, allowing you to manage exponentially larger campaigns faster than you ever thought possible.

Our Successes

Say Hello to Rule

Manual campaign updates, endless approvals, and disconnected systems, goodbye!

Say hello to Rule, the smarter way to create content and manage marketing operations for fast-moving, multi-location retailers and brands. Our global customers run thousands of automated campaigns across countries, regions and languages, all with accuracy, speed, and complete visibility. From creative briefing and content automation to localisation and campaign delivery, Rule brings every part of the marketing process into one intelligent system. It’s how teams move from messy spreadsheets and manual edits to seamless, automated workflows.

Rule AI:
The Automation of Accuracy​

Briefing or content errors aren’t just embarrassing—they’re expensive. That’s why we built Rule AI, an intelligent safety net designed to catch mistakes before they hit production. Our platform instantly scans your campaign briefs and creative assets—including static imagery and video—to flag contradictions and brand inconsistencies. With Rule AI handling the technicalities, you’re free to focus on what matters most: creating great content.

Features

Create

Campaigns and Content are created automatically in Rule from existing retail data. Marketing teams work alongside agency and production teams in real-time, all within the fastest martech environment on the planet.

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Execute

Your ideas are precious and should be executed with ease and without limitations. Marketers often simplify their ideas and aspirations as they can be too difficult to execute in reality.

Rule changes everything.

Scale

Brief one line and let Rule do the rest. Rule Multiply instantly scales campaigns to create all content variations, ensuring complete content localisation across all languages, regions, price bands and fixtures.

API and Integrations

Book a Demo

Your campaigns can move faster! Ready to rule the future of retail marketing? Automate your campaigns and reclaim your team’s time and scale production, on time, on brand, AND on budget.