HH Global and R36 have worked closely in partnership to identify which HH Global Clients Rule would drive time and cost savings within their business.
HH Global’s Client, the UK’s Post Office which has over 11,000 branches - one of the largest networks of retail sites globally - is one of the early adopters of the Rule application. Mike Harrad, In-Store POS Marketing Manager describes the impact it has had:
“Rule has transformed the way we build in-store marketing campaigns at Post Office.
“In this era marketing automation is more important than ever before, Rule has quickly become a core part of our in-store marketing process.”
The technology has significantly reduced the time it takes to build a campaign, from around three days, to a matter of hours. It’s also allowed us to skill a small group of colleagues to build campaigns, rather than relying on a single individual. For urgent campaigns, it means we can react faster, and crucially reduce the lead time to activation in our branch network.
With Rule we are able to service branches better. We can easily build targeted, segmented and complex marketing allocations through the intuitive allocation-builder. This means we are confident that branches are receiving the materials and messaging that they need, when they need it, whilst also helping to eliminate waste. A fact which is reflected in fewer implementation queries & reorders from branches than ever before.
The ability to merge data from different parts of the business means VLOOKUPs are a thing of the past.
The application’s workflow makes it easy to collaborate, we often have multiple people contributing to a campaign at the same time, removing the delays of back & forth emailing.
The team at R36 and HH Global worked with us to customise the tool, adding features to benefit the complex way we work at Post Office. We can now estimate logistics requirements earlier in the campaign process, allowing our pick and pack facilities to plan resourcing more accurately.
Rule has hugely simplified our in-store marketing process, ultimately meaning we can spend more of our time adding value in other ways.
In this era marketing automation is more important than ever before, Rule has quickly become a core part of our in-store marketing process.”
See how some of the world's biggest retailers are benefitting from Rule.