About Rule.

The Rule team is a blend of customer service and software engineering obsessives, who live and breathe in-store marketing with over 100 years’ combined experience in the sector.

The team have worked with many of the major players in the POS industry, and have led some of the biggest agency side accounts in Europe servicing brands such as Sainsbury’s, M&S, Whitbread, Holland & Barrett, Wilko and more.

Jack Rossiter

Director

Jack has led customer service teams for some of the biggest retail POS agency side accounts in Europe servicing brands such as Sainsbury’s, Whitbread and Holland & Barrett.

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James Bench

Technical Services Director

Past achievements include automating store-specific allocations and artwork of price labels for several prominent UK retailers to facilitate 500,000 prints in a 48hr turnaround, and technologically enabling a POS logistics operation that despatched up to 20,000 store specific parcels per day.

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Sean Costley

Director

Sean has worked with a number of the major players in the POS industry leading accounts for retailers such as M&S, Sainsbury's TU Clothing and more.

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Joe Rossiter

Director

In Joe's previous role he led a production services team that managed the manufacture and sourcing of over £70m of POS per annum.

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Case Studies

See how some of the world's biggest retailers are benefitting from Rule.

Retail marketing made simple.

“Rule has transformed the way we build in-store marketing campaigns at Post Office.”
View the case study

Powered up marketing.

Rule is the collaborative platform that has supercharged this Netherlands & Belgium based supermarket’s in-store marketing campaigns.
View the case study

Activate faster.

Using Rule, campaigns are briefed and allocation lists are produced 600% faster than before, removing days from the activation lead time for this UK supermarket.
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